The World’s Most Expensive Coffee Is a Cruel Cynical Scam

World

The costliest coffee on earth has a humble proletarian beginning. As folklore has it, civet coffee, or kopi luwak in Indonesian, was discovered by plantation workers in colonized Indonesia. Forbidden from consuming coffee beans picked from the plants, they picked up, cleaned and then roasted the beans excreted by wild Asian palm civets that entered the plantations to eat the ripest coffee cherries. The civets’ digestive systems gave kopi luwak a uniquely rich aroma and smooth, rounded flavor — so much so that the Dutch plantation owners soon became die-hard fans.

In the past 10 years, kopi luwak has won the hearts — and wallets — of global consumers. A cup sells for $30 to $100 in New York City and London, while 1 kg of roasted beans can fetch as much as $130 in Indonesia and five times more overseas. The ultimate in caffeine bling is civet…

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